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Invite Your Colleague and Save XXXX

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BE A STYLIST

CERTIFICATE

 
 
Online
January 27

Invite Your Friends and Save 30 USD

THE STYLING APPROACH 
Tell stories with your aesthetic choices, but make them stylish!

Whether you're destined to be a cutting-edge fashion stylist, express your unique style, elevate your photography skills, curate compelling visual content as a content creator, or integrate visual styling into your fashion brand, our certification program is meticulously designed to empower individuals across the creative spectrum.

 

JOIN NOW

 

$ 327 USD $ 277 USD

This price until November 30


Flexible Payment Available

ADD TO CART
IMG WEB MAR 4-06
Starting Monday January 27 

18:30 — 20:30 pm (GMT—6 Mexico City)
7 week program, 14 hours online live sessions

Sessions will be recorded and accessible to you but experience is recommended live.
PLUS A 3 WEEK Virtual program

Choose one of our four specialties

*Expect to dedicate 4-6 hours per week
LENGUAGE
ESPAÑOL

WHO SHOULD ATTEND

01. Content Creators

Current and aspiring: 

  • Content creators representing a personal brand or business
  • Photographers, Videographers, Filmmakers
  • Community managers
  • Founders/Entrepreneurs who wish to learn a more impactful approach to communicating and positioning their brands
  • Marketing agency executives and teams
  • Marketing, communication and creative leaders
02. Fashion Stylists

Current and aspiring: 

  • Stylists
  • Image Consultants
  • Hair styling and Makeup Artistry, who want to complement their services
03. Style Enthusiasts

If you want to: 

  • Find your own style 
  • Express your unique style
  • Create versatile outfits
  • Develop an eye for design and aesthetics 
  • Have a confidence boost, building a positive self-image and comfort in appearance.
  • Adapt your style to different occasions 
  • Stay informed about current trends and incorporate them in your current style
  • Create connections with like-minded individuals 
  • Try new styles and experiment with new looks for a continuous journey of self-discovery
04. Fashion Designers & Brands:

Current and aspiring: 

  • Fashion Designers
  • Fashion Brands & Retailers 
  • Managers in fashion industry
  • Visual Merchandisers 
  • Fashion Buyers 
  • Growth and strategy leaders, including consultants
BY COMPLETING THIS CERTIFICATE

YOU WILL BE ABLE TO:

 
Develop a keen eye for aesthetics

Understanding the principles that contribute to visually appealing compositions.

 
Learn the art of composition

Learn the art of composition, curation and design, perfecting your ability to arrange visual elements for maximum impact.

 
Gain skills in color theory

Unlocking the secrets of color combinations and their visual and emotional impact.

 
Guide Attention throughvisual elements

Understand how to strategically guide attentionthrough visual elements, creating focal points and enhancing communication.

 
Enhace your brand identity

Learn to create a cohesive brand identity for both individuals and businesses.

 
Adapt styling skills

Adapt your visual styling skills for social media, photography, everyday wear, art, interior design between other platforms ensuring versatility in your creative journey.

 

“Styling is not just appearance; It´s about storytelling, emotion and leaving a lasting impression.”

PROGRAM CONTENT

DAY 01.

1. Introduction to Styling

2. Psychology of clothes 

Non-verbal communication

- Hiding messages in clothes

- Messages in different elements of design

- Color Psychology

- Creating a strategy

 

3. Style definition, Lifestyle & Personality

- Personality Types

- Buyer Persona

-  Lifestyle Analysis

- Style definition

- Moodboard Analysis

 

 14:30 LUNCH BREAK 

 

4. Styling I

Styling Principles

- Visual Compositions of clothes

- Elements of design: Line, Shape, Color, Texture & Pattern

-  Applying design principles into your art

- Mixing & Matching

 

5. Body Shape Strategies

- Optical Illusion's

-  Figure types

-  Proportion & Scale related to body

- Analyzing clothing silhouettes to recommend each body type

 

 CONCLUSION DAY 01 - 17:30 PM 
DAY 02.
 9:30 AM 

6. The World Mixing Color

The Art of Mixing Colours

- Dimensions of color

- Color Theory

- Color Styling Principles & Strategies

- Nature as bases of color theory

 

7. Personal colouring 

- Dimensions of color

- Harmonious of color in people

- 12 season analysis

- Finding your best color palette

- Styling best personal colors

 

 14:30 LUNCH BREAK 

 

8. Fabrics & Textures 

- Fiber properties

- Fibers and Fabrics

- Textile ID & Characteristics

- Case Scenario

 

9. Styling II 

- Styling Textures

- Styling Patterns

- Accessorizing

 

 CONCLUSION DAY 02 - 17:30 PM 

 

PROGRAM CONTENT

WEEK 01 - 04

Module 1.  

Decoding and Defining Styles 

  • Introduction to Style Psychology
  • Elements: The Language of Style
  • Types of Style
  • Identifying and Describing Style

Case Study 

 

Module 2. 

Foundations of Visual Psychology

  • Understand how visual elements influence perceptions and emotions
  • Lines, forms & silhouettes
  • Cognitive impact of patterns & textures
  • Color Psychology

Activity

 

Module 3.

Styling I.

  • Elements of Design
  • Understanding principles of Design 
  • Create Visual compositions

Style Challenge 

 

Module 4.

Body Shape Strategies

  • Figure types
  • Proportion & Scale related to body
  • Optical Illusion’s
  • Dressing different body types

Activity - Body Type Definition

FINAL ACTIVITY
WEEK 05 - 07

Introduction Activity to Day 2

 

Module 5.

The World of Color

  • Color theory
  • The art of mixing colors
  • Color Styling principles and strategies
  • Nature as colors main study

Color Activity

 

Module 6.

Personal Coloring

  • Color theory applied 
  • Dimensions of color in personal coloring
  • Understanding Color harmonies in skin
  • 12 season color analysis

Defining your Color Palette

 

Module 7.

Styling II

  • Textiles
  • Styling Textiles
  • Prints and patterns
  • Finishing Compositions

Style Challenge

FINAL ACTIVITY

 
PLUS, CHOOSE ONE VIRTUAL SPECIALTY

PLUS, CHOOSE ONE VIRTUAL SPECIALTY

01. CONTENT CREATION

Module 1: 

Crafting your Creators Brand Identity

  • Identifying Personal Style
  • Create consistency and a recognizable visual identity
  • Telling a visual story with your aesthetic choices
  • Incorporate Storytelling elements into your visual content

 

Module 2:

Apply aesthetic visual composition into your content

  • Harmony in compositions
  • Attention, perception, recall & memorable visual strategies
  • Crafting engaging visual content
  • Frame, landscape, props and full composition

 

Module 3: 

Effective Storytelling

  • Creating visual narratives
  • Storytelling amplification through visuals 
  • Emotional connection from a visual styling perspective 

— Differentiation in a crowded space

—Social media styling strategies
02. Style yourself

Module 1: 

Discover your own style

  • Style Exploration
  • Define your personal identity aesthetically
  • Creating your Visual Style Moodboard
  • Signature Details
     

Module 2:

Fashion Trends

  • Traducing trends into your personal style
  • Incorporating trends without loosing yourself

Module 3: 

Style transformation hands-on!

  • Inspiration fusion
  • Closet strategies and detoxing
  • Shopping smart
  • Wardrobe Coordination
  • Brands and where to shop
  • DIY Styling tips & techniques
03. Fashion Styling for Professionals

Module 1:

Business of Styling

  • How to start
  • Business models
  • Designing resources & templates

 

Module 2:

Apply Style theory to clients

  • Client Profiling
  • Theme based styling
  • Personal Branding For Clients
  • Translating style into tangible looks

 

Module 3:

Fashion Trends

  • Trend research & application
  • Runway to real life: Translating fashion trends
  • Trend setting
  • Trend forecasting for fashion stylists
  • Inspiration for a thoughtful curation
04. Fashion Brands & Designers

Module 1:

Infusing signature Styles into collections

  • Define your brands essence & identity
  • Brand Identity though styling
  • Create consistency and a recognizable visual identity
  • Telling a visual story with your brand

 

Module 2:

Curate a lookbook, photoshoots & campaigns

  • Full composition harmony including location, 

props, model & fashion pieces.

  • Incorporating Styling into Fashion Collections

 

Module 3:

Create content for your brand aesthetically 

  • Digital Campaign Styling for brands
  • Apply a consistent visual style
  • Enhance your products visual appeal in a composition
  • Storytelling meets styling 
  • Arrange visual elements within a frame
  • Create a harmonious brands social media

 

TESTIMONIALS

WHAT CAN YOU EXPECT?

This is a highly interactive certificate and a hands-on experience that will challenge you to get out of the box to develop a unique style expression. After every module you will have group activities with other participants where you will be handled a real life case scenario or a style challenge and together you will solve it by creating an outfit. This will help you to interact with other points of view, start thinking like a stylist and create outfits with a new perspective.

 

MEET YOUR INSTRUCTOR

VALERIA ELIZONDO

Meet Valeria Elizondo, Founder of WTF IS FASHION and Mexican Fashion Stylist. Pioneer of "The Styling Approach" term, recognizing the impact visual styling has over creative industries. Having worked with clients from over 12 countries and certified hundreds of Stylists across Latin America.

She brings a rich multicultural understanding to her fashion styling expertise. Her collaboration with international companies and her keen eye for style has established her as a sought-after consultant in the field.  Committed to knowledge sharing, she provides insights through fashion styling consultations and courses, offering valuable guidance to aspiring stylists and aesthetic enthusiasts. 

Whether you're seeking a personal style transformation, aspiring to be a stylist, or a creative looking to polish your sense of aesthetics, Valeria brings a wealth of experience for you to access as part of the WTF IS FASHION community. Stay tuned for her upcoming book, set to be released later this year, promising to be a valuable resource for anyone passionate about the art of visual styling.

TAKE A LOOK AT PAST EXPERIENCES

CHECK OUT WHAT STUDENTS HAVE TO SAY!

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FAQS

The program

This program consists in two segments:

01.⁠ ⁠The seven week live experience:
Where every monday for seven weeks you will get together online with passionates like you and after each module imparted by your tutor, you will have group activities where you will get to meet creatives from all latin america.
Every session will be recorded and available to you, yet this certificate is highly interactive and it is recommended  to take it in its LIVE version.
Per session you will receive a digital fashion journal, class activity, home work and recording.

02. The Online Specialty: where you will choose one of the four offered specialties (please read full description in program brochure) and the week after the in-person experience you will receive recordings for the 3 following weeks.

You can expect to dedicate form 4-6 hours per week and receive a guided program with video, readings, workbooks and home activities.

After Successfully completing all the Certificate you will Receive a Certificate of attendance by WTF IS FASHION.

 

How do I know if this program is right for me?

After reviewing the information on the web page, we recommend you submit the short form above to gain access to the brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please send us a WhatsApp and we will help you right away!

 

What other dates will this program be offered in the future?

Check back to this program web page to see the complete calendar of dates for 2024 and 2025.
The Specialty

How do I know which specialty to choose?

We recommend you reading the complete specialty details in the program brochure and the “Who should attend” description. If you feel like you belong to more than one of them, you can always choose two or more with an extra cost.

 

Can I take more than one specialty?

Yes! This program includes one specialty but if you are interested on taking two or more please contact us!
Certification

What type of certificate will I receive?

uppon successful completion of the program, you will receive a digital certificate. This certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
Requirements

What equipment or requirements are there for this program?

Participants will need a laptop or tablet to access the recordings, digital journals and workbooks. 

No prior specific knowledge is required, only to speak and understand fluent spanish and be open to new ideas, to work in teams, meet new people and a positive attitude!
Payment Process

Is there an option to make flexible payments for this program?

Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.

 

What if I don’t have a credit card? Is there another method of payment accepted?

Yes, you can do wire transfer if you are in Mexico or debit card. Please contact your program advisor, or email us for details.

 

How can I obtain an invoice for payment?Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Refund Policy

What is the program refund and deferral policy?

Because attendance at a this program requires significant advance preparation it is important that you contact us at least 21 days in advance if you must defer your attendance to another event.

Please note, we only allow one program transfer. If you are unable to attend the program to which you defer, you may send a colleague in your place.

Please note that we do not make refunds.