CREATE CONTENT WITH AI

In 6 weeks you will learn how to turn ideas into photos and videos ready to publish. You will graduate with the skill that sets creative leaders apart from traditional creators. This certificate combines prompt engineering with aesthetic knowhow to create impactful and memorable content in a matter of hours.

First winning move: Be among the few who already master prompting nd visual storytelling.

If your challenge is to create innovative content, stay top of mind, differentiate your aesthetic, or multiply every pound invested in marketing, this programme is your shortcut. From week 1 you will be translating your creative vision into tangible images and videos for web, social media, and campaigns.

Getting started:

November 10th, 2025

Duration:

6 sessions, 2 hrs each + activities

Your tutor:

Valeria Elizondo

RECORDING:

Recordings will be available for 365 days.

Mode:

Virtual, video lessons at your own pace.

Feedback / Q&A:

You will receive personal feedback and space for live questions.

THIS COURSE IS FOR:

01. Visual production professionals:

Photographers, videographers, editors, graphic designers, art directors, content managers

Who want to integrate AI as a tool to sell premium services without hiring more staff.

-70% in fixed costs – No set and no equipment rental required.

Premium rates: Few offer AI-video → you can raise your prices

Changes without high costs: Each change takes little time and few resources.

Impressive portfolio: Ready to secure more clients.

02. Brand owners and creators

Entrepreneurs, e-commerce, solopreneurs, content creators

They generate complete campaigns in hours, reduce the cost per piece of content, and elevate their brand perception.

Fast production– idea → campaign in hours, instantly reacting to trends.

Cost per content: invest the rest in ads.
Scale without expanding staff.
Real creative differentiation: compared to generic catalogues.
Premium perception: a cinematic feed that justifies higher prices.

03. Education

Students, university lecturers, coaches, and trainers

They acquire a skill that will soon be an entry requirement; they stand out among their peers and monetise while learning.Immediate competitive advantage over other students who only use traditional tools.

Portfolio: standout images and clips.
Certificate: an advantage for internships and jobs.
Future-proof skill: creative AI will become a standard requirement.

04. Marketing & Agencies

In-house marketers, creative agencies, design studios

Internalised production: 60–80% budget cut per campaign.
Prototypes in 48h: pitch win rate skyrockets.
Unlimited changes at no extra cost; happy client, intact margin.
Creativity without limits: more eye-catching ads, better CTR and brand equity.

BY THE END YOU WILL BE ABLE TO:

Monetise your new skill. From optimising your own channels to selling services to others.
Design series of images and videos. Plan, produce, and publish brand-consistent content quickly and at low cost.
Master the main AI platforms. Learn their workflows, limitations, and hacks to elevate aesthetic quality.
Perfect the prompt skill. Structure, refine, and chain prompts that bring your vision to life.
Scale your content. Replicate styles, languages, and formats without losing visual consistency.

20250731_1144_Fashion Banana Editorial_remix_01k1ftbw44ewzahr44prmbjw34

PROGRAMME CONTENT

CH1. Composition in your content Visual harmony and tension

Harmony: Aesthetics
Tension: Conflict, provocation, emotion

AI will help you execute an image quickly, but what will truly enable you to create irreplaceable content—original, creative, and artistic—is your mastery of aesthetics and your creative vision.

In this chapter, we dive into the principles of aesthetics that give strength to any image.

You will translate these visual fundamentals into your content so that each generation is no longer just an ordinary picture but becomes a piece capable of making an impact, telling stories, and positioning you as a creator rather than just a software operator.

CH2. Conceptualisation

Definition of concept, story, and objective.

You will explore how to shape abstract ideas, select the “what you want to tell” and the “why” behind each piece of content, and how that translates into aesthetic direction.

By mastering this stage, each image or video

CH3. Prompt Design + Engineering

Part 1.

Visual flow
Hierarchy and visual weight

Transform your image into something memorable: you will study psychological triggers of attention and turn them into practical resources for composition, points of interest, mastering proportion, and organising information within an image. You will learn how to guide the eye so that you leave with the ability to create content that stands out in an oversaturated feed.

Part 2.

Prompt engineering (Anatomy of a prompt for image creation)
Visual references
Platforms
Modifiers

You will finish this module by creating your first AI-generated image. Activity: Create your image with AI.

CH4. Create your image

Definition of concept, story, and objective
Collection of visual references
Creation of visual references
Hands-on: test and adjust

We move from theory to practice: you will learn how to define the concept, storytelling, and objective of each piece; collect and generate original visual references aligned with your brand; and iterate quickly through testing and adjustments.

CH5. Short Videos

Image to video
Motion design
Text prompts
Modifiers, iterating in short clips

In this chapter, we will design the movement of these images with the goal of producing coherent, rhythmic micro-videos ready for social media.

CH6. Video Creation II + Audio

We conclude by expanding these short videos into multi-scene formats, adding audio (ambient sound, voice, music), and creating a complete storyboard.

Controlling coherence
Audio
Storyboard

Final project:

Final project explanation: create a content series.

MEET YOUR INSTRUCTOR

VALERIA ELIZONDO

Founder of WTF IS FASHION, she proves that a well-crafted visual boosts both brands and personal stories. Her programmes have reached 14 cities across 5 countries and now bring together students from 16 nations. She has trained teams at Malva, Banorte, and Farfetch, and shares her method at universities such as TEC, Anáhuac, and Ibero. She connects visual communication, consumer psychology, storytelling, and AI so that your image not only looks good but also sells, inspires, and positions itself.

WHAT PEOPLE SAY ABOUT OUR COURSES...

TESTIMONIOS

LORETTA FADANELLI PR

“I took the course and it helped me to explore more deeply the role of styling as a form of storytelling. Beyond fashion, I discovered how to build visual narratives with intention, sensitivity, and strategy. This experience helped me integrate my passion for aesthetics even more with my work in PR, strengthening my creative vision to develop concepts that connect both visually and emotionally.”

FERNANDA VALLADARESIMAGE CONSULTANT

“Hello Vale! I want to deeply thank you for your teaching, guidance, and confidence to start my business. I had taken many courses before, but they were always the same. I felt limited. You gave me all the fundamentals, tools, and motivation I was looking for to take the big step. You are an exceptional teacher who transformed my vision—not only because of your great knowledge of fashion and personal image, but also because of the passion you put into every class. You are the best and an inspiration to me. Thank you from the heart!”

ALMA PAOLA GONZALEZ

“Incredible certificate!! It far exceeded my expectations, I loved how easy it was to understand and that there was always room for one-to-one questions! I learned so much and can now apply it to myself and to others.”

REGINA P.

“Val, this certificate has definitely been a before and after. I am currently starting my image consultancy and had been wanting to take the certificate for quite some time to enrich and add to my previous training. My mind expanded, and now I see everything not as a must-be but as a canvas. Thank you so much for everything, Val, it was fantastic.”

MARI CRUZ DIAZ

“It made me realise that this is my passion, that this is what I enjoy the most, and that it makes me happy to help someone else feel comfortable with themselves. I am definitely more aware of everything now, and I love walking down the street, observing and analysing colours and shapes to keep learning.”

ASHWINI

“We were able to share opinions, create outfits, and let our creativity flow while applying the topics. The course was so impactful for me that I now apply the concepts in my surroundings. And most importantly, I apply them to my outfits, for which I have received compliments—thanks to my new stylist skills gained in the programme! 💗”

VERÓNICA VILLAGRANAFounder VVSTUDIO

“It has been a profoundly transformative experience, and I owe much of that to Valeria. Her support as a coach has been impeccable: generous, present, approachable, and always ready to answer any question with clarity and warmth. Valeria manages to combine depth with lightness, professionalism with humanity. Her vision is completely free from clichés. She teaches from real knowledge, from practice, from a style with purpose. Everything she shares has discernment, beauty, and meaning.”

FAQS

The Programme

How do I know if this programme is for me?

After reviewing the information on the website, we recommend downloading the brochure, which includes more detailed information. If you still have questions about whether this programme is right for you, please send us a WhatsApp message and we will help you straight away.

On what other dates will this programme be offered in the future?

For now, we only have one edition planned this year.

Are there any requirements for this programme?

No specific prior knowledge is required. All programmes are in Spanish, so fluency in speaking and understanding Spanish is necessary, as well as being open to new ideas, meeting new people, and having a positive attitude.

Do I need to pay to use AI platforms?

Do I need to pay to use AI platforms?

We will be using different platforms with prices starting from $10 USD. The idea is that you use the one you feel most comfortable with.

The Learning Experience

How much time is required each week?

Expect to dedicate between 4–5 hours per week to this Certificate: 2 hours per session + activities.

Certification

What are the requirements to obtain the certificate?

Before enrolling, you will be able to review the estimated weekly workload for each course. You will find this information at the top of the programme page, in the Duration section, as well as in the brochure, which you can download by completing the short form at the beginning of this site. All content is designed to integrate smoothly into your professional life.

The programme assessment is binary (pass / fail). To obtain your certificate, you must complete the mandatory activities, including a final project or other equivalent tasks. The details are described in the course brochure.

What type of certificate will I receive?

Upon successfully completing the programme, you will receive a digital certificate. This certificate can be shared with friends, family, schools, or potential employers. You may use it in your cover letter, CV, and/or display it on your LinkedIn profile. The certificate is issued approximately two weeks after the end of the programme.

Is there an option for a printed certificate?

No. Only verified digital certificates are issued, making it easier to showcase your achievement on professional platforms such as LinkedIn, Facebook, or X (Twitter).

How long will I be able to access the course materials?

You will have access to the learning platform, videos, and all programme resources for 6 months from the start date. Access is personal and non-transferable.

Technical Requirements

Do I need to be connected to the internet to view the programme content?

Yes. The learning platform works online, and the videos cannot be downloaded. However, you will be able to download other resources (presentations, journal, etc.). For greater flexibility, you can access it from a desktop computer, laptop, tablet, or phone. Video classes are streamed, and live webinars require an internet connection; nonetheless, they are always recorded so you can review them whenever it suits you.

Payment Process

What is the programme investment and which payment methods are accepted?

The price is shown at the top of this page. We offer flexible payment options; the details appear at the top of this same page.

I couldn’t apply my discount code. Can you help me?

Of course! Write to us indicating the programme you’re interested in and we’ll help you use your code without any problem.

Is there an option to make flexible payments for this programme?

Yes, the flexible payment option allows you to pay the programme fee in instalments. This option is available on the payment page and must be selected before submitting payment.

What if I don’t have a credit card? Are there other accepted payment methods?

Yes, you can make a bank transfer or use a debit card. Please contact us via WhatsApp or email for more details.

How can I obtain an invoice for the payment?

Please send us an email with your invoicing requirements and the specific programme you are interested in enrolling in.

Refund Policies

What is the programme’s refund and deferral policy?

Because attending this programme requires significant advance preparation, it is important that you contact us at least 21 days in advance if you need to defer your attendance to another event.

Please note that we only allow one transfer per enrolment to another programme. This is subject to availability in the new edition and to all outstanding instalments being paid according to the original schedule.

If you are unable to attend the programme you defer to, you may send someone in your place.

Please note that we do not offer refunds.

Cancellation due to course not being delivered

If a programme does not start on the scheduled date, you will be notified in writing and we will provide written information on the alternative study options available.

Any participant who declines these alternatives, or who wishes to withdraw from the course for this reason, must request cancellation within a maximum of 15 calendar days. Once the request is received and verified, 100% of the fees already paid will be refunded, with the reimbursement made within no more than seven working days.

Bank charges and transaction fees

If a refund is authorised for the reason mentioned above, only the amount paid for the course will be reimbursed, and in this case, costs for international transactions, processing fees, or other bank charges will not be covered.

ABOUT US