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ABOUT US

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FIND YOUR STYLE

CERTIFICATE

The average person sees between 10,000–20,000 images a day—knowing this:

It’s normal to feel lost in your own aesthetic identity.

FIND YOUR STYLE  It’s a 7-week program designed to help you discover and enhance your aesthetic identity, and connect your image with an authentic message.
 
Through dynamic modules, you’ll learn about different styles, the language of visual codes, and how all of this impacts your personal or professional image. Whether you're looking for greater self-confidence, want to reinvent yourself, or wish to apply this knowledge to fashion projects, design, or content creation, here you’ll gain a clear, fun, and strategic methodology for to express your essence without confusion.

FIND YOUR STYLE

CARGANDO…
SIGN UP HERE

 

Starting:

Tuesday, October 07, 2025
6:30 PM – 8:30 PM CDMX (GMT-6)

Duration:

7 Weeks, Online
4–5 hours per week

Your Instructor:

Valeria Elizondo:
Fashion Stylist and Founder of WTF IS FASHION

 

RECORDING

Recordings will be shared and available for 6 months.

Format:

Virtual, live sessions via ZOOM.

Feedback / Q&A:

You’ll receive individual feedback and
have space for live Q&A.

 

THIS COURSE IS FOR:

01. Those who want to discover their personal style and essence

For those who want to discover their style and reflect their personal essence

If you’ve always felt passionate about fashion and self-expression but feel overwhelmed by so many trends, this course offers a clear guide to explore and define your look.

02. Those who are going through a personal transformation

For those going through a personal transformation.

If you're reinventing yourself after a life change (new job, new city, post-breakup, etc.), this program will help you align your image with the new version of yourself.

03. Creatives and Designers

For creatives and designers (fashion, interiors, photography, makeup, etc.)

If you want to dive deeper into style theory (minimalist, maximalist, romantic, avant-garde…) and apply it strategically to your designs or projects, this course will give you a clear and practical method.

 

04. Entrepreneurs and fashion/beauty businesses

For entrepreneurs and small fashion/beauty businesses.

If you run or plan to launch a brand and want your aesthetic to communicate a unique message, this course will give you the styling and positioning foundations to help you stand out.

 

05. Influencers or content creators

For influencers or content creators.

If you're looking to strengthen your visual identity on social media and create coherence between your personality and your feed, you'll find styling and storytelling tools that will better capture your audience’s attention.

 

06. Future image consultants or aspiring stylists

For future image consultants or aspiring stylists.

If you’re looking to start a career in styling and consulting, you’ll learn not only the creative side but also how to communicate a powerful and strategic message to your clients.

This course is designed for anyone who wants to build their image, connect it to an authentic message, and enhance it —whether for personal growth
or as a key part of a creative project.

BENEFITS:

1
Discover and Define Your Essence
Learn to identify the unique traits of your style and translate them into a cohesive image.

 

2
Learn About the Main Styles and Sub-Styles
Explore different options and understand which ones align with your personal or professional message—and how to blend them.
3
Boost Your Self-Confidence
Stop second-guessing whether you “look good” or are “true to yourself.”
Project confidence in how you dress, create, or present yourself to clients and audiences.
4
Anchor Your Identity in Your Brand/Project
Integrate strategic positioning concepts and apply your new style to your designs, collections, services, or content.
5
Stand Out from the Competition
Master key aesthetic elements to stand out in a saturated market.
Create a visually recognizable proposal with a clear message.
6
Save Time and Resources
Avoid impulse purchases or endless trial and error; by knowing your style, you’ll understand what works for you and why.
Invest in pieces that align with your strategy.
7
Build Your Own Narrative
It’s not just about dressing “nicely”—it’s about developing a visual narrative that communicates your personality or the essence of your personal brand.

 

 “When you don't dress like everybody else, you don't have to think like everybody else.”
 
-Iris Apfel

PROGRAM CONTENT

CH1. Your 360° Style

October 07, 2025
From Inner Identity to Outer Message: How to balance who you are, how you want to feel, and what your audience needs to perceive.
This session focuses on understanding your identity and self-concept, why you should treat your image as a brand asset, how it “speaks” in different contexts, and the concrete benefits of having a unique visual signature.

CH2. Visual Code Language

October 14, 2025
Clothing carries concepts and symbols—learn what they mean, develop your own code map, and use it strategically to shape your style in an authentic way.

CH3. Visual Composition

October 21, 2025
Turn your goals and chosen conceptual symbols into aesthetic, meaningful outfit combinations that truly represent you—
all aligned with the style you want to communicate.

 

CH4. Style Language

October 28, 2025
We’ll explore existing styles—where they come from, what they communicate and represent—both visually and conceptually.

CH5. Style Language II

November 04, 2025
We’ll go deeper into existing styles—you’ll learn how to use them to your advantage, the benefits of blending styles, their risks and limitations, and how to interpret them for yourself.

CH6. Strategic Positioning

November 11, 2025
Create your visual map, identify where to position yourself strategically, and finish by crafting your personal “Style Statement.”

 

CH7. Building Your Style

November 18, 2025
Create your final style: recognizable, scalable, and adaptable. Develop coherence across your channels (redefine your closet, social media, profile photo, and more to reinforce the same narrative), and build consistency with a controlled evolution.

 

FUN FACT:

Wearing clothes that highlight your uniqueness has a positive impact on your mental well-being: it boosts your self-esteem and confidence, improves your mood and self-image, and increases creativity in your performance.

Source: Fashion Law Journal, Gizmodo

AFTER COMPLETING THIS COURSE:

By the end of this course, you’ll have developed a clear and actionable aesthetic identity. Through self-awareness, style analysis, and hands-on application, you’ll achieve an image that communicates authentically THE STORY YOU WANT TO TELL.

YOU’LL WALK AWAY WITH : A style identity guide,Personal glossary of visual codes, mini lookbook for reference, final style guide.

Participants will leave with a clear understanding of who they are visually, a unique style language that’s hard to imitate, and a practical system to maintain and adjust their style according to personal or professional goals.

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THE EXPERIENCE

100% PRACTICAL AND HANDS-ON LEARNING EXPERIENCE

Each module includes guided exercises, real-life examples, and interactive activities that allow you to immediately put what you’ve learned into practice—ensuring the knowledge goes beyond theory.

 

TANGIBLE RESULTS

Thanks to practical exercises and personalized activities, participants begin to notice visible changes—whether in their wardrobe, how they combine pieces, or even in how they communicate their personal brand—right away.

 
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Among the resources provided, this course includes a style guide:

Guide of 40+ Styles

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MEET YOUR INSTRUCTOR

VALERIA ELIZONDO

Founder of WTF IS FASHION, with over 135,000 followers on Instagram, she is a pioneer in the strategic use of visual composition to drive the growth of individuals and businesses. She has taught her certificate program in 5 countries and 14 cities, with participants from 16 different nations. Additionally, she has trained international companies such as Malva, Banorte, and Farfetch, and has given talks to hundreds of people at leading universities in Mexico.
WHAT PEOPLE ARE SAYING ABOUT OUR COURSES...

TESTIMONIOS

LORETTA FADANELLI PR

“I took the course and it helped me explore the role of styling more deeply as a way to tell stories. Beyond fashion, I discovered how to build visual narratives with intention, sensitivity, and strategy. This experience allowed me to further integrate my passion for aesthetics with my work in PR, strengthening my creative vision to develop concepts that connect both visually and emotionally.”

FERNANDA VALLADARESIMAGE CONSULTANT

“Hola Vale! Quiero agradecerte profundamente por tu enseñanza, guía y confianza para emprender mi negocio. Había tomado muchos cursos antes pero no salían de lo mismo. Me sentía limitada. Tú me diste todos los fundamentos, herramientas y motivación que buscaba para dar el gran paso. Eres una maestra excepcional que transformó mi visión. No solo por tus grandes conocimientos de moda e imagen personal, sino por la pasión que le pones a cada clase. Eres la mejor y una inspiración para mi. Gracias de corazón! ”

ALMA PAOLA GONZALEZ

“Amazing certificate!! It far exceeded my expectations. I loved how easy it was to understand, and there was always space for one-on-one questions! I learned so much, and now I can apply it to myself and to others.”

REGINA P.

“Val, this certificate has definitely been a before and after for me. I’ve been launching my image consulting business for a few months now, and I had been wanting to take the certificate for a while to enrich and build on the preparation I already had. My mind expanded, and now I see everything not as a ‘must be,’ but as a canvas. Thank you so much for everything, Val—it was amazing.”

MARI CRUZ DIAZ
“It made me realize that this is my passion, that this is what I enjoy the most, and that it makes me happy to help someone else feel comfortable with themselves. I’m definitely more aware of everything now, and I love walking down the street, observing and analyzing colors and shapes to keep learning.”
ASHWINI

“We were able to share opinions, create outfits, and let our creativity flow while applying the topics. The course had such an impact on me that I now apply the concepts all around me. And most importantly, I apply them to my outfits—which have gotten me compliments—thanks to the new stylist skills I gained from the program! 💗”

VERÓNICA VILLAGRANAFounder VVSTUDIO
“It’s been a deeply transformative experience, and I owe so much of that to Valeria. Her guidance as a coach has been exceptional—generous, present, approachable, and always ready to answer any question with clarity and warmth. Valeria manages to combine depth with lightness, professionalism with humanity. Her vision is completely free of clichés. She teaches from real knowledge, from true craft, and with a purposeful sense of style. Everything she shares has thought, beauty, and meaning.”


1-1 

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Special rate available until June 29, 2025

 

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FAQS

If I’ve already taken Be a Stylist...

If I’ve already taken Be a Stylist, can I take this one too?

Yes! Absolutely.

Be a Stylist is a course focused on aesthetics and visual composition. It touches on a few style categories in the first chapter and introduces the moodboard technique to start identifying your style.

This new course, Find Your Style, is an 8-week deep dive into styles—where they come from, their foundations, references, what they communicate, key defining details, and the designers and brands that interpret or reinvent them.

So if you’ve taken Be a Stylist, this course is the perfect complement—especially when it comes to deep style definition. One of the core ideas of Find Your Style is that no single style can define you entirely. This course is about exploring and defining your style in depth—as an individual, a creative, or someone who wants to learn how to support others in finding theirs.

The Program

How do I know if this program is right for me?
After reviewing the information on the website, we recommend downloading the brochure, which includes more detailed information. If you still have questions about whether this program is for you, feel free to send us a message via WhatsApp and we’ll be happy to help.

Will this program be offered again in the future?
For now, we only have one edition planned for this year.

Are there any requirements for this program?
No specific prior knowledge is required. All programs are in Spanish, so speaking and understanding Spanish fluently is necessary—along with being open to new ideas, meeting new people, and having a positive attitude.

The Learning Experience

How much time is required each week?
Plan to dedicate 4–5 hours per week for this Certificate.

How will I spend my time?
This is a live, eight-week experience. Every Monday, you’ll join a live online session with fellow passionate creatives. After each module taught by your instructor, you’ll take part in group activities.
Each session will be recorded and made available to you; however, this certificate is highly interactive, so we recommend attending the live version whenever possible. After each class, you’ll receive a digital fashion journal, in-class activity, homework, and the session recording.

How do I interact with other participants?
Building community is a key part of the program—it gives you a global learning perspective. You’ll be able to connect and network with other participants through a dedicated WhatsApp group created for your cohort.

Certification

What are the requirements to receive the certificate?
Before enrolling, you can review the estimated weekly workload for each course. This information is available at the top of the program page under the Duration section and also in the informational brochure, which you can download by completing the short form at the top of this site. All content is designed to integrate smoothly into your professional life.

The program evaluation is binary (pass / fail). To receive your certificate, you must complete the required activities, including a final project or equivalent assignments. These details are outlined in the course brochure.

What type of certificate will I receive?
Upon successful completion of the program, you’ll receive a digital certificate. This certificate can be shared with friends, family, schools, or potential employers. You can include it in your cover letter, résumé, and/or display it on your LinkedIn profile. The certificate is issued approximately two weeks after the program ends.

Is there a printed certificate option?
No. Only verified digital certificates are issued, making it easy to showcase your achievement on professional platforms like LinkedIn, Facebook, or X (Twitter).

How long will I have access to the course materials?
You’ll have access to the learning platform, videos, and all program resources for 6 months from the program start date. Access is personal and non-transferable.

Technical Requirements

Do I need to be connected to the internet to access the program content?
Yes. The learning platform is online, and videos cannot be downloaded. However, you’ll be able to download other resources (presentations, journals, etc.). For added flexibility, you can access the platform from a desktop, laptop, tablet, or phone. Video lessons are streamed, and live webinars require an internet connection—but all sessions are recorded so you can watch them whenever it works best for you.

Payment Process

What is the cost of the program and what payment methods are accepted?
The price is listed at the top of this page. We offer flexible payment options—details are also available at the top of this page.

I couldn’t apply my discount code. Can you help?
Absolutely! Send us a message with the program you're interested in, and we’ll help you apply your code without any issues.

Is there a flexible payment option for this program?
Yes, flexible payment allows you to split the program fee into installments. This option is available on the payment page and must be selected before submitting your payment.

What if I don’t have a credit card? Are other payment methods accepted?
Yes, you can pay via bank transfer or with a debit card. Please contact us via WhatsApp or email for more details.

How can I get an invoice for the payment?
Please email us your billing details along with the specific program you're enrolling in, and we’ll send you an invoice.

Refund Policy

What is the refund and deferral policy for the program?

Because participating in this program requires significant preparation in advance, it's important to contact us at least 21 days in advance if you need to defer your enrollment to another session.

Please note that we only allow one deferral per enrollment. This is subject to availability in the new session and full payment of any outstanding fees according to the original payment schedule.

If you’re unable to attend the deferred program, you may send someone in your place.

Please note that we do not offer refunds.

Cancellation due to program not being delivered
If a program does not start on the scheduled date, you will be notified in writing and provided with available alternative study options.

If you choose to decline those options or withdraw from the course for that reason, you must submit your withdrawal request within 15 calendar days. Once the request is received and verified, we will refund 100% of the fees already paid, aiming to process the refund within seven business days.

Bank charges and transaction fees
If a refund is authorized for the reason stated above, only the course fee will be reimbursed. International transaction fees, processing fees, or other banking charges will not be covered.

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STARTING: October 07, 2025