BE A STYLIST CERTIFICATE

January 18 - 19, 2025

Saturday & Sunday

9:30 am to 5:30 pm

GUADALAJARA, MX

In-Person Experience

PLUS A 3 WEEK Virtual program

Choose one of our four specialties

*Expect to dedicate 4-6 hours per week

LENGUAGE

ESPAÑOL

WHO SHOULD ATTEND

01. Content Creators

Current and aspiring:

Content creators representing a personal brand or business
Photographers, Videographers, Filmmakers
Community managers
Founders/Entrepreneurs who wish to learn a more impactful approach to communicating and positioning their brands
Marketing agency executives and teams
Marketing, communication and creative leaders

02. Fashion Stylists

Current and aspiring:

Stylists
Image Consultants
Hair styling and Makeup Artistry, who want to complement their services

03. Style Enthusiasts

If you want to:

Find your own style
Express your unique style
Create versatile outfits
Develop an eye for design and aesthetics
Have a confidence boost, building a positive self-image and comfort in appearance.
Adapt your style to different occasions
Stay informed about current trends and incorporate them in your current style
Create connections with like-minded individuals
Try new styles and experiment with new looks for a continuous journey of self-discovery

04. Fashion Designers & Brands:

Current and aspiring:

Fashion Designers
Fashion Brands & Retailers
Managers in fashion industry
Visual Merchandisers
Fashion Buyers
Growth and strategy leaders, including consultants

BY COMPLETING THIS CERTIFICATE

YOU WILL BE ABLE TO:

Develop a keen eye for aesthetics

Understanding the principles that contribute to visually appealing compositions.

Learn the art of composition

Learn the art of composition, curation and design, perfecting your ability to arrange visual elements for maximum impact.

Gain skills in color theory

Unlocking the secrets of color combinations and their visual and emotional impact.

Guide Attention throughvisual elements

Understand how to strategically guide attentionthrough visual elements, creating focal points and enhancing communication.

Enhace your brand identity

Learn to create a cohesive brand identity for both individuals and businesses.

Adapt styling skills

Adapt your visual styling skills for social media, photography, everyday wear, art, interior design between other platforms ensuring versatility in your creative journey.

PROGRAM CONTENT

DAY 01.

1. Introduction to Styling

2. Psychology of clothes

Non-verbal communication

- Hiding messages in clothes

- Messages in different elements of design

- Color Psychology

- Creating a strategy

3. Style definition, Lifestyle & Personality

- Personality Types

- Buyer Persona

- Lifestyle Analysis

- Style definition

- Moodboard Analysis

14:30 LUNCH BREAK

4. Styling I

Styling Principles

- Visual Compositions of clothes

- Elements of design: Line, Shape, Color, Texture & Pattern

- Applying design principles into your art

- Mixing & Matching

5. Body Shape Strategies

- Optical Illusion's

- Figure types

- Proportion & Scale related to body

- Analyzing clothing silhouettes to recommend each body type

CONCLUSION DAY 01 - 17:30 PM

DAY 02.

9:30 AM

6. The World Mixing Color

The Art of Mixing Colours

- Dimensions of color

- Color Theory

- Color Styling Principles & Strategies

- Nature as bases of color theory

7. Personal colouring

- Dimensions of color

- Harmonious of color in people

- 12 season analysis

- Finding your best color palette

- Styling best personal colors

14:30 LUNCH BREAK

8. Fabrics & Textures

- Fiber properties

- Fibers and Fabrics

- Textile ID & Characteristics

- Case Scenario

9. Styling II

- Styling Textures

- Styling Patterns

- Accessorizing

CONCLUSION DAY 02 - 17:30 PM

PROGRAM CONTENT

DAY 01.

9:30 AM

Welcome Activity and Introduction to program

Module 1.

Decoding and Defining Styles

Introduction to Style Psychology
Elements: The Language of Style
Types of Style
Identifying and Describing Style

Case Study

Module 2.

Foundations of Visual Psychology

Understand how visual elements influence perceptions and emotions
Lines, forms & silhouettes
Cognitive impact of patterns & textures
Color Psychology

Activity

14:30 LUNCH BREAK

Module 3.

Styling I.

Elements of Design
Understanding principles of Design
Create Visual compositions

Style Challenge

Module 4.

Body Shape Strategies

Figure types
Proportion & Scale related to body
Optical Illusion’s
Dressing different body types

Activity - Body Type Definition

CONCLUSION DAY 01 - 17:30 PM

DAY 02.

9:30 AM

Introduction Activity to Day 2

Module 5.

The World of Color

Color theory
The art of mixing colors
Color Styling principles and strategies
Nature as colors main study

Color Activity

Module 6.

Personal Coloring

Color theory applied
Dimensions of color in personal coloring
Understanding Color harmonies in skin
12 season color analysis

Defining your Color Palette

14:30 LUNCH BREAK

Module 7.

Styling II

Textiles
Styling Textiles
Prints and patterns
Finishing Compositions

Style Challenge

CONCLUSION DAY 02 - 17:30 PM

PLUS, CHOOSE ONE VIRTUAL SPECIALTY

01. CONTENT CREATION

Module 1:

Crafting your Creators Brand Identity

Identifying Personal Style
Create consistency and a recognizable visual identity
Telling a visual story with your aesthetic choices
Incorporate Storytelling elements into your visual content

Module 2:

Apply aesthetic visual composition into your content

Harmony in compositions
Attention, perception, recall & memorable visual strategies
Crafting engaging visual content
Frame, landscape, props and full composition

Module 3:

Effective Storytelling

Creating visual narratives
Storytelling amplification through visuals
Emotional connection from a visual styling perspective

— Differentiation in a crowded space

—Social media styling strategies

02. Style yourself

Module 1:

Discover your own style

Style Exploration
Define your personal identity aesthetically
Creating your Visual Style Moodboard
Signature Details

Module 2:

Fashion Trends

Traducing trends into your personal style
Incorporating trends without loosing yourself

Module 3:

Style transformation hands-on!

Inspiration fusion
Closet strategies and detoxing
Shopping smart
Wardrobe Coordination
Brands and where to shop
DIY Styling tips & techniques

03. Fashion Styling for Professionals

Module 1:

Business of Styling

How to start
Business models
Designing resources & templates

Module 2:

Apply Style theory to clients

Client Profiling
Theme based styling
Personal Branding For Clients
Translating style into tangible looks

Module 3:

Fashion Trends

Trend research & application
Runway to real life: Translating fashion trends
Trend setting
Trend forecasting for fashion stylists
Inspiration for a thoughtful curation

04. Fashion Brands & Designers

Module 1:

Infusing signature Styles into collections

Define your brands essence & identity
Brand Identity though styling
Create consistency and a recognizable visual identity
Telling a visual story with your brand

Module 2:

Curate a lookbook, photoshoots & campaigns

Full composition harmony including location,

props, model & fashion pieces.

Incorporating Styling into Fashion Collections

Module 3:

Create content for your brand aesthetically

Digital Campaign Styling for brands
Apply a consistent visual style
Enhance your products visual appeal in a composition
Storytelling meets styling
Arrange visual elements within a frame
Create a harmonious brands social media

WHAT CAN YOU EXPECT?

This is a highly interactive certificate and a hands-on experience that will challenge you to get out of the box to develop a unique style expression. After every module you will have group activities with other participants where you will be handled a real life case scenario or a style challenge and together you will solve it by creating an outfit. This will help you to interact with other points of view, start thinking like a stylist and create outfits with a new perspective.

MEET YOUR INSTRUCTOR

VALERIA ELIZONDO

Meet Valeria Elizondo, Founder of WTF IS FASHION and Mexican Fashion Stylist. Pioneer of "The Styling Approach" term, recognizing the impact visual styling has over creative industries. Having worked with clients from over 12 countries and certified hundreds of Stylists across Latin America.

She brings a rich multicultural understanding to her fashion styling expertise. Her collaboration with international companies and her keen eye for style has established her as a sought-after consultant in the field. Committed to knowledge sharing, she provides insights through fashion styling consultations and courses, offering valuable guidance to aspiring stylists and aesthetic enthusiasts.

Whether you're seeking a personal style transformation, aspiring to be a stylist, or a creative looking to polish your sense of aesthetics, Valeria brings a wealth of experience for you to access as part of the WTF IS FASHION community. Stay tuned for her upcoming book, set to be released later this year, promising to be a valuable resource for anyone passionate about the art of visual styling.

FAQS

The program

This program consists in two segments:

01. The In-Person Experience: where you will attend a full weekend in the city of your choice, Saturday and Sunday from 9:30am to 5:30pm with a lunch break and will have the first part of the Be a Stylist Certificate.

Your time will be spent learning theory and putting it into practice with fun group activities, networking, challenges and more!

02. The Online Specialty: where you will choose one of the four offered specialties (please read full description in program brochure) and the week after the in-person experience you will receive recordings for the 3 following weeks.

You can expect to dedicate form 4-6 hours per week and receive a guided program with video, readings, workbooks and home activities.

After Successfully completing all the Certificate you will Receive a Certificate of attendance by WTF IS FASHION.

How do I know if this program is right for me?

After reviewing the information on the web page, we recommend you submit the short form above to gain access to the brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please send us a WhatsApp and we will help you right away!

What other dates will this program be offered in the future?

Check back to this program web page to see the complete calendar of dates for 2024 and 2025.

The Specialty

How do I know which specialty to choose?

We recommend you reading the complete specialty details in the program brochure and the “Who should attend” description. If you feel like you belong to more than one of them, you can always choose two or more with an extra cost.

Can I take more than one specialty?

Yes! This program includes one specialty but if you are interested on taking two or more please contact us!

Certification

What type of certificate will I receive?

Upon successful completion of the program, you will receive a physical certificate after the in person experience and a digital certificate after the specialty. This certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.

You will receive a certificate of attendance endorsed by WTF IS FASHION. This certificate is not and will not be endorsed by any government or association in particular.

Requirements

What equipment or requirements are there for this program?

Participants will need a laptop or tablet to access the recordings, digital journals and workbooks.

No prior specific knowledge is required, only to speak and understand fluent spanish and be open to new ideas, to work in teams, meet new people and a positive attitude!

Payment Process

Is there an option to make flexible payments for this program?

Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.

What if I don’t have a credit card? Is there another method of payment accepted?

Yes, you can do wire transfer if you are in Mexico or debit card. Please contact your program advisor, or email us for details.

How can I obtain an invoice for payment?Please email us your invoicing requirements and the specific program you’re interested in enrolling in.

Refund Policy

What is the program refund and deferral policy?

Because attendance at a this program requires significant advance preparation it is important that you contact us at least 21 days in advance if you must defer your attendance to another event.

Please note, we only allow one program transfer. If you are unable to attend the program to which you defer, you may send a colleague in your place.

Please note that we do not make refunds.

BE A STYLIST

CERTIFICATE

January 18 - 19

THE STYLING APPROACH

Tell stories with your aesthetic choices, but make them stylish!

JOIN NOW

$ 5,975 MXN $ 5,079 MXN

WHO SHOULD ATTEND

YOU WILL BE ABLE TO:

Develop a keen eye for aesthetics

Learn the art of composition

Gain skills in color theory

Guide Attention throughvisual elements

Enhace your brand identity

Adapt styling skills

“Styling is not just appearance; It´s about storytelling, emotion and leaving a lasting impression.”

PROGRAM CONTENT

14:30 LUNCH BREAK

CONCLUSION DAY 01 - 17:30 PM

9:30 AM

14:30 LUNCH BREAK

CONCLUSION DAY 02 - 17:30 PM

PROGRAM CONTENT

9:30 AM

14:30 LUNCH BREAK

CONCLUSION DAY 01 - 17:30 PM

9:30 AM

14:30 LUNCH BREAK

CONCLUSION DAY 02 - 17:30 PM

PLUS, CHOOSE ONE VIRTUAL SPECIALTY

PLUS, CHOOSE ONE VIRTUAL SPECIALTY

TESTIMONIALS

WHAT CAN YOU EXPECT?

VALERIA ELIZONDO

TAKE A LOOK AT PAST EXPERIENCES

CHECK OUT WHAT STUDENTS HAVE TO SAY!

FAQS